Friends of Town Quay Park

The Problem

The Friends of Town Quay Park are a small self-funded community group in the city centre of Southampton.

The Friends of Town Quay Park support to help them review & redesign their current website to create a modern and easy-to -update site, moving it onto WordPress or a similar content management system (CMS), where they could manage it themselves.

The park holds a strong history that when used correctly would provide a compelling insight into the heritage that Southampton holds and create an emotional connection with the community surrounding the area.

The website would need to provide information for a variety of audiences and to engage members of the public with the organisation. Potential users of the site included –

  • Members of the Public
  • Prospective Members
  • Prospective Volunteers
  • Funders
  • Potential Sponsors

As The Friends of Town Quay Park run events, the site would need to be easy to update. With members of the committee adding content, photographs and videos where appropriate.

The Solution

The solution includes a custom WordPress website and theme, with accessibility in mind for the administrators of the site.

It was clear from the initial meetings that the committee of FTQP (Friends of Town Quay Park) would want to have complete control over site content and be able to update the site without the need of prior knowledge in HTML and other development languages.

The site is generated with fluid content which can be copy and pasted from a Microsoft Word document and will produce beautiful posts on past, present and future events that the committee hold.

The site includes a free SSL certificate to ensure HTTPS protocol is enabled, this increases the SEO of the site and provides that it is secure.

Branding

NoFace identified that The Friends of Town Quay Park were an organisation that provides a safe space for all in the local community to come together and take pride in the rich heritage the park held. The message helped in defining the brand as elegant, inviting and warm. The communication of this message remains maintained throughout the digital products NoFace collaborated to create, with a new logo that resembles both a tree and a person with open arms, and in creating an easy to navigate website to keep the members up-to-date on previous and new events.

Colour Palette

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Typography

'Playfair Display' is an elegant font that helped communicate the sophisticated tone of the park, with 'Roboto' used in the body copy the modern typeface shows that the park is both adapting to current trends while maintaining a cultured brand message.

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Products

Logo Design

As the FTQP (Friends of Town Quay Park) were looking for a modern site, it became apparent that the previous brand logo was not built to scale. Therefore, a new logo has been designed as a vector graphic to be used on all future FTQP material.

Website

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