Disclaimer: This project is a proof of concept with an emulated client situation. Both the client and results are not accessible as commercial entities.
Tu Plato is a Mexican food themed restaurant, hoping to bring a kick of the Hispanic flavours to the UK. They currently have 2 locations in the UK, Aberdeen and Canterbury; and are now looking to expand in the city of Southampton.
As business has been growing for Tu Plato, they are in seek of a complete brand design that will cover all areas of the company. To throw a bit of spice into the challenge, they’ve also decided to launch four new flavours of alcoholic beverages, bespoke to their restaurants.
A full brand design, with complimenting posters, signs and menus that tie the restaurant’s personality into a visual message of quality food from the Hispanic culture.
As Tu Plato does not currently have any existing branding or brand assets, now was the perfect time to investigate all requirements and ensure Los had what he needed to move forward with his business.
After a free consultation, a spec proposal of project requests and deliverables was drafted. The plan outlined the following to be completed over the course of 3 months –
- Logo design
- Brand colour palette
- Brand guidelines
- Social media strategy
- Four beer labels for new Tu Plato beverages
- Drink posters
- Food and beverages menus
- Tu Plato posters for use in advertisements
- Website design, followed by a site development in the coming months