Wash Bomb is one of the newest cleaning products to come to market. As the name suggests, the product is playful and doesn’t take itself too seriously – although it is serious about cleaning almost anything!
The development of the brand has been inspired by the artwork and aesthetics of the atomic age throughout the 40s and 50s with pastel colours and hand-drawn cartoons.
Wash Bomb required a website to accompany the launch of the product. The website needed to be an e-commerce site first and foremost in order to handle and process sales of the product. As well as acting as an e-commerce platform, the website would also need to provide users with content related to the product such as social media updates, testimonials, gallery competitions, etc.
The following sections were required for the website –
- Above fold content
- Product Information
Prefered page elements –
- Hand drawn elements
- Social media updates
The end product delivered to The Mayfield Group was a bespoke, clean and responsive website with e-commerce capabilities to allow for a smooth user journey, from discovery to purchase.
Visitors meet with a bubbly intro that summarises the Wash Bomb product, and shows use cases for the product with the option to purchase the product before and after testimonials from real-world customers.
The Wash Bomb brand is meant to be playful, tongue n' cheek and retro. An unusual style for a cleaning product that brings a fresh energy that engages customers with the brand and product. To keep the brand's energy a careful selection of illustrations, colours and typography were made that kept the brand consistent and relatable.