Home / Insights / June 10, 2018

Why We Use WordPress In Our Development

Created by jack

    WordPress powers 30% of the web, this is no surprise as the CMS (content management system) is flexible and heavily supported by developers internationally.

    Chances are you’ve heard of WordPress, if you’re a client of NoFace then you most definitely will be aware of the benefits the CMS offers.

    We use WordPress extensively in our website development process as it gives power to our customers.

    Allowing them to update a site without the restrictive requirements that come with the majority of competing content management systems (Joomla, Drupal, Magneto).

    WordPress Logo on a blue background

    One of the greatest benefits of implementing a website with WordPress is the SEO support that WordPress offers straight ‘out of the box’.

    Combining the core SEO support WordPress provides with plugins such as Yoast SEO, a WordPress site can become a powerhouse in marketing your service and products.

    We’ve written an in-depth ultimate guide on how you can implement some of these technologies to reach maximum performance.

    WordPress has existed for over a decade and a half now, first becoming available in May 2003.

    Since it’s creation, the CMS has matured and adapted to work with search engines.

    Google, Bing and Yahoo identify WordPress websites effectively over plain HTML sites.

    With many plugins and themes focused on SEO, WordPress can be an effective way to implement responsive, high performing, secure and highly supported sites.

    WordPress Themes

    WordPress offers a tonne of functionality from the get-go, with millions of themes available to install or purchase online it is easy to get up and running with a templated website.

    Most of our clients aren’t looking for a template though.

    They want a theme that tells a story of the brand, bringing through key values and ideologies that the company holds.

    This is where bespoke themes are designed and developed. NoFace consult and analyse each of our customers to understand the needs of the customers and how they can be solved in the design of their site. Once a strategy and solution have been outlined, designing the site will be the first step in creating a web product.

    We will design a site, mobile first. Once approved we then work on developing the designs into a custom theme for our customers to use, swapping out plain HTML text for custom fields that our clients can update without any coding knowledge.

    We believe that this is the key contributor to creating a positive user experience with our customers.

    WordPress Plugins

    We love two plugins in particular that we use in all of our websites. These plugins are included in our website products free of charge, as our primary focus is not on increasing the price of our products, but a positive experience for our clients and their customers.

    Advanced Custom Fields

    Having a site that you can update at a moments notice without a developers input is crucial to creating a flexible product. To accomplish this flexibility we often implement one highly regarded plugin, ACF Pro (Advanced Custom Fields).

    Advanced Custom Fields Logo on a teal background

    By implementing ACF as part of our development process, we give power to our customers, allowing them to freely add content to areas which are often restricted.

    WP Rocket Cache

    40% of people abandoning a website that takes more than 3 seconds to load, it is obvious that site performance is a key contributor in converting leads to customers.

    We are proud to boast our skills in developing quick performant sites that are accessible to all devices on any network speed.

    WP Rocket Cache Logo on a orange background

    To achieve high performant metrics in download speed, page rendering and more, we use a specialist plugin known as WP Rocket Cache.

    WP Rocket Cache allows us to store your site files to a clients browser so that fewer requests are made between their device and your site. Fewer requests result in quicker sites.