Home / Insights / August 8, 2018

Businesses, why it’s important to have a website

Created by jack

    Whether you have a small, medium or large business, in this blog post we’ll go into why having a website is important for local businesses in general.

    In this day and age, most people are looking to buy products online. This is because it saves them time, money and energy.

    If you want to reach more potential customers, gain credibility and increase the effectiveness of your advertising, we highly suggest you invest in creating a website for your local business.

    For some, a basic website can be built through online site builders. But for for those with a business/marketing budget requiring a detailed solution, you might consider outsourcing the work to a professional such as ourselves!

    businesses achieving digital solutions - marketing meeting with woman holding hand up and smiling toward blackboard of post-it notes
    Plan your marketing strategy through digital solutions

    It may come as quite a shock that several businesses that think that it’s not important to invest in websites.

    Some online businesses are still steered by social media sites without a website, in some cases, other companies don’t even feel the need for online marketing when it comes to business promotions.

    Businesses should consider how they target their customers

    A lot more people have come to rely on the internet to find information and make decisions. Because of this, it’s more and more important that your business is represented in this medium.

    The most effective way to grow your sales through digital solutions is to get professionals to design and develop your website.

    Most of this seems like common sense, but we’ve broken down 5 core reasons on why you should invest in website solutions.

    1. A website makes your business look more credible and professional.
    2. It’s cost-effective.
    3. It showcases your product and services.
    4. A website increases awareness about your brand 24/7.
    5. Increases visibility.

    A Website Mаkеѕ Your Buѕіnеѕѕ Look Morе Сrеdіblе Аnd Рrofеѕѕіonаl

    Without a website, many people won’t even consider you as an option when they are looking for products or services. If they cannot find you online, they will merely write you off as an option.

    Heck, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.

    A good website informs and reassures customers that you know what you’re doing and can deliver what they need.

    Take one of our recent case studies, FibonARTcci Auctions were looking to put together a site that showcased their event and gave them credibility when pitching to sponsors for the event.

    With a website, the event looks professional, well prepared and also worthy of sponsorship.

    It іѕ Coѕt Effесtіvе

    You know how much your website is going to cost you and it’s (ongoings). Alternatively, a real-world storefront is susceptible to many ordinary occurrences which could greatly increase the cost of maintaining it such as theft, damage, extra staff or just leaving lights on.

    A strategically developed website and online presence solution provides tremendous benefits and costing outlines. This allows you to minimise the costs of selling goods/services and invest in a robust marketing plan to drive customers to your business.

    It Showсаѕеѕ Your Products Аnd Services

    Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers more of a reason to use your business rather than look elsewhere.

    A Wеbѕіtе Іnсrеаѕеѕ Аwаrеnеѕѕ About Your Brand 24/7

    Your website and social media pages are accessible 24/7 365 days a year, possibly reaching thousands of people a month.

    This links back to making sure your website has up-to-date and relevant content. This is a priority as you don’t want to leave it sitting there, thinking that you’ve ticked the box.

    We provide CMS solutions in the form of WordPress that allows our clients to manage the content of their site at any time.

    It’s essential to make sure you have briefed your content creators to use all your targeted keywords when your site is in development and then consistently using these when posting on social media or writing your blog.

    Vіѕіbіlіty

    Increasing visibility is one major factor that makes having a website important.

    Even if people have heard about your company, they may want to carry out research online first.

    Providing directions to your company’s shops/offices on your website so that visitors have less trouble have trouble finding your workplace.

    Conclusion

    In conclusion, make sure you’re getting in touch with a credentialed web developer to get your website design today.

    We’re fortunate enough to have worked with a range of different clients, designing and delivering solutions which improved their businesses performance.

    Ensure your site is designed to be the perfect blend of professionalism, easy navigation, and emits the brand perception you want your customers to associate with your business.